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What's HENCH™?

HENCH™ means you're SERIOUSLY muscly or you're in SERIOUSLY good shape. HENCH™ means you're lean, you're toned, you've got definition to die for. It means you've got SERIOUS cardio – you can go through an entire spin class without gassing, you can go through your boot camp class and NOT pass out, you can swim for miles, you can row for miles, you can run till the cows come home.

HENCH™ means bench pressing 4 plates for you is possible. It means doing a hundred press ups in one go for you is doable. HENCH™ means taking your stamina to ridiculous heights is achievable ...Ladies, HENCH™ for you means going through that killer aerobics class is a piece of cake, (while others need a paramedic).

Basically, HENCH™ means whatever your reason for training, whatever arena you're in, you're phenomenal at it (or you're pushing yourself to be phenomenal at it).

If you are:

A Body Builder with arms like water melons, thighs like tree trunks and shoulders like a football...That's HENCH™.

A fitness fanatic that's really into your circuits training, power circuits and intervals training...That's HENCH™.

A Power lifter with an immense ability and a love for pushing heavy metal...That's HENCH™.

An MMA warrior that's a force to be reckoned with. Whenever you step into the cage you gladly introduce your opponents to ‘Lights Out!' and you have a SICK ground game...That's HENCH™.

A Sprinter that's fast out the blocks, or slow out the blocks, it really doesn't matter because you leave the field for dead anyway...That's HENCH™.

A Rugby player that sprints the entire length of the pitch jinking past the opposition, while taking hits and giving hits and isn't scared to go in where it hurts ...That's HENCH™.

A Footballer that dishes out nutmegs in equal measure from the first minute to the last minute. Or you go at full pelt for the whole 90 and THEN whatever the ref decides to add on...That's HENCH™.

A Boxer that really floats like a butterfly, stings like a bee, has lightning fast hands and strong chin to boot...That's HENCH™.

A Swimmer that takes to water like a fish and blows everyone else out of the water...That's HENCH™.

HENCH™ means you're good, AND everyone knows it!!!

We hope that this has helped you better understand what our brand is REALLY about. You see GET
HENCH..OR DIE TRYING!!!® isn't one dimensional in its meaning. It isn't just a slogan, its a state of mind that means "ACHIEVE YOUR GOALS...Or Die Trying!!!™ " If you're already there (HENCH™) or you're aspiring to get there (GETTING HENCH™) then GET HENCH..OR DIE TRYING!!!® is for you.